Well that’s not a very good way to encourage sales!

Adam Levine released his new microphone-shaped fragrances for men and women Wednesday night at an El Lay Macy’s.

When asked about the scent, the scruffy looking Maroon 5 singer said: “It smells like sh*t.”

What?!

Actually, he was just kidding! Levine quickly added:

“It smells really good. Well, I couldn’t really conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I’m really happy because it has my name on it.”

Phew! We were getting nervous there for a second.

Later that night, Adam reassured fans that whether you buy the men’s or women’s, you’ll smell a-okay!

He tweeted:

2 facts about my fragrance 1 men wont smell like a bad 80s movie 2 women wont smell like a stripper (not that theres anything wrong w/ that)

— Adam Levine (@adamlevine) February 6, 2013

Okay, we’re feeling much better about this now.

Maybe at his next launch he won’t make such sh*tty jokes. LOLz! But seriously.

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[Image via Daniel Tanner/WENN.]