For their third consecutive holiday promotion, Barney’s New York has teamed up with Jay-Z to create “A New York City Christmas” collection.
The limited edition menswear and home partnership, to be sold in Barney’s flagship stores November 20th-January 3rd, features the star’s collaboration with Proenza Schouler, Balenciaga, Balmain, Lanvin, Rick Owens, and The Elder Statesmen.
“With this project, Barneys New York and I were able to take the slickness, energy and innovation of New York City and translate that into quality, timeless pieces,” Jay-Z told Women’s Wear Daily.
Barney’s CEO Mark Lee seconded the star’s statement.
“If you close your eyes and think about who best represents New York and stands for the city, you can’t help but think about shawn Carter,” Leo said. “Jay Z is a born-and-bred New Yorker, and one of the biggest cultural icons of our time – his reach spans across music, sports, business and fashion. He embodies so much that is ‘new york.’ He is a creative force and an entrepreneur. The decision to partner with Jay Z was an easy one – he shares our sensibility, passion and love for New York.”
25% of proceeds from the collection, which features a white, black, silver and gold scheme, will go towards the Shawn Carter Scholarship Foundation.
Items range from a $70 cotton tee to a $33,900 Shawn Carter by Hublot 45 mm watch with black alligator straps, deployment buckle and yellow gold movement. For those with tighter purse strings, a polished black ceramic version sells for $17,900. Or perhaps you’re in the market for a color-block cashmere blanket or cashmere ski mask from The Elder Statesman? Barney’s is your oyster, my friend!