Netflix headquarters in Los Gatos, California

Netflix is taking another step to total domination. Company executives say they plan to widen the focus of Netflix original content to include documentaries and stand-up comedy specials. By the looks of it, Netflix has HBO in their sights as a direct competitor. Currently, 5 percent of Netflix’s content library is original; that is expected to increase to 10 or 15 percent in the coming years.

“Netflix has become a big destination for fans of these much loved and often under-distributed genres,” Netflix CEO Reed Hastings and CFO David Wells said.

While Netflix doesn’t release viewing numbers for any of its original content, it’s clear the company is pleased with the success of its shows thus far. Additionally, the network just picked up 14 Emmy nominations for Arrested Development, House of Cards and Hemlock Grove. Coming up, Netflix will release Mako Mermaids, a show aimed at teen audiences, Ricky Gervais’ Derek, season two of Lilyhammer and Turbo F.A.S.T. (Fast Action Stunt Team), an animated original from DreamWorks.