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Sharknado

The people have spoken! Five thousand fans helped decide the title of the highly anticipated “Sharknado” sequel via Twitter, and the winner is – “Sharknado 2: The Second One.”

When the made-for-television film first aired on Syfy in July, only 1.4 million watched, but there were more than 5,000 tweets-per-minute about the B-movie on the night of its debut, grossing over 604,000 in total.

Buzz for the film was so intense, Regal cinemas even hosted midnight screenings of “Sharknado” on over 200 screens on Aug. 2.

The first film centered on Los Angeles where a tornado picks up a school of hungry sharks and sends them flying through the air. The man-eating storm wreaks havoc on a small town that becomes the site of a feeding frenzy.

Stars Tara Reid and Ian Ziering return for the sequel, which will be set in New York City and will air in July 2014.

Reid told U.K. newspaper the Sunday Mirror about making the film: “I read it and I was laughing so hard because it was the most ridiculous movie I’d ever heard of. It was so insane.”

Sharknado

Photo Credits: Syfy

Syfy

The strange success of Syfy’s Sharknado movie – which former “90210” star Ian Ziering called his “John Travolta ‘Pulp Fiction’ moment,” by the way – can probably be attributed to the same cultural normative (or abnormative, we should say) that made “Bubba Teeth” a hit: Every now and then, people just like to drop all pretense and participate in the humor of things.

But it looks like it may just be those producers who took a chance on such an utterly ridiculous movie concept who get the last laugh when this thing hits actual theaters. ‘Cause that’s happening now.

Yep, “Sharknado” took the TV-observing world by storm, pun intended, for several reasons, not the least of which was an out-right social media frenzy over the unashamed ridiculousness of the film. Live-tweeting it was kind of the thing to do that night (’cause what else is going down on some random Thursday evening?).

While viewership itself was ultimately just so-so, it was the web impact that really had teeth; at one point, the title was reportedly the subject of 5,000 tweets a minute.

And though Syfy’s been responding to the interest with shark-themed marathons and, yes, even plans for a sequel (!!), they’ve now got even bigger aspirations to see what kinda damage this thing can do on the big screen.

That’s right. Regal Entertainment will be hosting midnight screenings of “Sharknado” on Aug. 2 at some 200 theaters across the country.

“‘Sharknado’ has become a force of nature in its own right,” a rep for the theater chain explained. “The project transcends the original television platform and has created tremendous buzz. There’s just something epic about watching these huge beasts on the big screen with your friends and family. The crowd reactions will make for a memorable experience in our theatres … Regal is proud to be giving our guests this chance to fuel the social media whirlwind by inviting friends to come to the show and tweeting reactions.”

So … sticking with the weather-y theme, will lightning strike twice with this “Sharknado” thing?

Photo Credits: Syfy

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