It’s become clear that One Direction isn’t telling the whole truth when they sing “don’t need makeup to cover up” in their hit song, “What Makes You Beautiful.”

MUA Cosmetics announced that pop boy band will be launching their first makeup collection geared towards their fans. The collection will include five lipsticks, three cheek tints and five nail polishes with clever names like “Harry Loves Strawberry,” “Rock Me,” and “Be Mine.”

The business-savvy band are targeting their younger audience by pricing all their products under 3 (which is around $4.15 in U.S. dollars). With this new project, a branded perfume on the way and their new music video already breaking records, the group is sure having a pretty good season.

The 1D cosmetics line, aptly named Little Things Collection, will be hitting shelves in Superdrug stores across the United Kingdom on July 29. For those who don’t like across the pond, the boys will be selling their beauty products online too. e

While this is the first beauty venture for the group, celebrity-endorsed makeup lines are nothing new. Check the galley above for more makeup loving celebrities.